Top SEO Techniques Exposed
It is always good to comprehend how your business website is being marketed, regardless of whether your business is doing in-house SEO or it has outsourced the services. ‘White Hat’, Black Hat’, and Gray Hat’ are the common SEO techniques used today to help you get that competitive edge over your competitors and of course the much wanted high page rank in the search engine results.
White Hat SEO Methods
This method entirely relies on a site that adheres to all the guidelines, rules and regulations set by the search engines, has well selected keywords, and a good strategy of gaining views steadily on a long term basis through quality content and quality external links. As such, White Hat SEO methods ensure the site content is relevant to the selected key phrases, key words, meta tags, as well as page titles. Because obviously the search engines will black list site pages that are over-stuffed with keywords and key phrases, White Hat SEO methods ensure that the words are precisely chosen and used.
Gray Hat SEO Methods
This is somehow hard to define because the most common SEO methods fall in either White or Black Hat SEO Methods. Gray Hat SEO methods basically entail methods that search engines don’t approve e.g. second page poaching, the purchase of links, and using content in a deceptive but creative manner. For example, a site can include a client’s review or testimonial which has well calculated words. When such a review is closely scrutinized, one will find that the keywords in the review are the same as those in the site’s main text. The other example that may make your site banned is trading of external links.
Black Hat SEO Methods
Black Hat SEO service providers, otherwise referred to as Black Hatters, are always focused more on getting fast web traffic, regardless of the methods they use – whether the search engines approve of it or not. Black hatters do this with the full knowledge that the search engines will ultimately catch up with them. For webmasters who have outsourced to SEO service providers, they’ll rarely know of the methods used until the search engines black list their sites and page views drop to practically zero. The techniques used are anything not approved by the search engines, whatever the search engines feel isn’t fair game to perk up page rankings. Examples include hiding content and keywords from the site of web visitors while optimizing the keywords and contents for the tools used by search engines to collect information. Many a times, up-to-date articles and topics are secretly fixed in the website, giving totally irrelevant search results.
Tags: SEO Optimization
